Peculiarities of Professional Jargon Usage in Business Discourse.
Keywords:
business discourse, professional jargon, corporate jargon, marketing speak, socio-professional groupsAbstract
Specific features of social dialects used in contemporary polycultural society are reflected in business discourse. Professional jargon is often used as socially marked vocabulary in business discourse. Business English is a professional jargon falling into a number of subcategories such as formal jargon, corporate jargon (used in large corporations, bureaucracies, and similar workplaces) and marketing speak (used in marketing press releases, advertising copies, and prepared statements read by executives and politicians).References
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